THE RESOURCE WHICH I WILL USE IN ESSAY

Design must be the meticulously crafted balance of cultural anthropology, behavioral psychology, commerce, and creativity. It is necessary to consider the cultural roots of any project. What the designers do in our culture-whether it is an obsession with celebrity, the weather, sports, fashion, or money-has a major impact on the way designers view the world and they place in it. If designers don't fundamentally understand the brain do, then they will not be able to solicit their imagination. As successful designer must understand the marketplace and how messaging impacts and influences perception.(The Essential Principles of Graphic Design, Millman.D,2008)